TASK 2

A)

Lyric interpretation

this is when the music videos develop the meaning of the song.

Extending or consolidating song’s meaning

when the music video introduces references to the songs lyrics to further push the songs meaning.

Focus on performer 

when the artist is the main focus throughout the whole music video. 

Lighting for mood

this is when the lighting of the music video has been altered to better suit the mood and tone of the song. 

Pace of cuts

when the camera angles change in tune with the music video to keep the video in beat with the song.

B)

special effects such as chroma 

Usher Move - Mountains

Multi-mage

Destiny Child - say my name

Cutting to a beat 

Meek Mill - ima Boss

Miming/Lip-syncing

Ed Sheran - Lego House 

Animation

Gorrilaz - Feel good

Reference to another artist

Kanye west - Gold digger

C)

Narrative

R-Kelly - In the closet

A video that tells a story.

Impressionist

Michael Jackson - Thriller

more about mood and atmosphere than meaning, often uses lots of cutaways and  imagery

Interpretative

Justin Timberlake  - Cry me a river

directly interprets lyrics of song in a visual way 

Surrealist

Lady Gaga - Telephone

weird imagery , seems unconnected with song , often used in videos for instrumental songs and dance tracks

Pastiche / homage 

Jennifer hudgson - Think like a man 

an affectionate  or positive copy of or tribute to another  artist's work, a media genre or product like a TV programme

As Live
the video contains long sections of the band performing

Killing me softly