Radio
Advert Initial Research
Radio advertising is an effective and
low-cost technique of advertising through which a business can reach a target
audience. Radio ads create emotional reactions in listeners. In turn, consumers
see the ads as more relevant to them personally which can lead to increased market
awareness and sales for businesses running radio advertising campaign.
Message and purpose
Both adverts do not use any type of background music, I think this maybe to
done so the audience can concentrate more on what is being said in the advert
rather than the music.
The Tesco advert is a one off advert as it is not part of a series and
is only advertising an offer that would only be available for a certain period
of time, similarly the snickers advert is also an on off advert because it is
not part of a series and is only advertising the snickers bar.
Another similarity between the adverts are their level of distribution as both
adverts are aired nationally and only for use in Britain.
Use of contact details and potential feedback for listeners
The Tesco advert does not contain any contact details or feedback for
listeners unlike the Mr T advert which gives the website for the product for
the audience to find out more about it although both adverts repeat the
brand/product name multiple times empathising on the brands and creating recognition
for them.
The purpose of the 'Tesco price drop advert'
is to announce and people inform that the supermarket currently has a lot of
discounts going on and that costumers will save a lot money if they shop at
Tesco and it also lists all of the products they could save money on which
might attract a certain audience, therefore its purpose is to encourage
costumers to buy from Tesco,
However the 'Mr T snickers advert' message is
that in order to be a man you should be eating snickers, as the advert suggests
that instead of the man using instructions to make something he should eat
snickers and use his common sense, which might make other men feel obligated to
buy snickers as its advertised as a manly thing, therefore the purpose of the
advert is to encourage men to buy snickers.
Style and Use of music
bed
The Tesco advert is a
factual advert as it list all the products that would be featured in the price
drop such as white bread, chicken soup and broccoli and also give specific
information about it, yet at the same time its humorous because the male voice
over which is a casual yet formal male voice over, continues to list all the
items such as clotted cream and salmon at a fast pace even while the female
voice over is talking, whereas the
Mr T Snickers advert is
more on the aggressive side as the male voice is shouting aggressively at the
other person telling them they should be eating Snickers and being a man, this
also makes the advert appeal more to men as aggressive tones/things are most associated
with men.
Structure and level of
distribution
Persuasive techniques
A Persuasive technique used in the
snickers advert is celebrity endorsement as the voice of Mr T is used and also
the unique selling point that is if you eat snickers it makes you more of a
strong man, because Mr T is a person who is well known as being strong and
having a lot of muscle, therefore more boys/men will feel the need to buy the
product in order to feel/be like Mr T, the advert also uses the well known
slogan "Get some Nuts" which might stick in a persons mind and might
remind them to buy the product at future times as they will always associate
that slogan with the product, the Tesco advert tells us how the special
offers will benefit the costumer and also uses the slogan "Every little
helps" which is a well known slogan for Tesco, and is supposed to imply
that Tesco does those little things that will help you, just like the snickers
advert therefore it would stick in some ones mind and they would associate with
Tesco and cheaper prices every time they see or hear it.
