CHARITY/PUBLIC SERVICE ADVERTISEMENTS

Individually/pairs

 Plan and create a treatment ( plan ) for a 30 second radio  advertisement for an existing  charity or public service about a social or health issue.

The target audience should be 16-19 year olds .

Your treatment must include the following information  :



Client - macmillan 

Type of client - charity

 Placement more people listen to the radio during the day

        Purposes of advertisement raising awareness of issue

        USP unique selling point - We’ll help you make the choices you need to take back control, so you can start to feel like yourself again.


    Persuasive techniques emotional language, repetition. 

                                          SCRIPT

speaker 1: Do you know anyone with Cancer whether it is a sibling, a friend or maybe even yourself? 

Speaker 2: I was devastated when the doctors told me I had cancer, I was more worried about my kids and my family. How would they cope with all of this? They wouldn't be able to understand they're too young. But thats when I found Macmillion. They gave me the help and support my family and i needed. 

Speaker 1: "Macmillian know how cancer can effect everything and we're here to support you through it. From help with money worriers and advice about work, to someone who'll listen if you just want to talk, we'll be there"

Speaker 2: Thanks to Macmillan my family and I will be supported throughout this process. Most importantly my family have someone to talk to 

Speaker 3:"We’ll help you make the choices you need to take back control, so you can start to feel like yourself again."