Assignment 29.A Understanding the purpose of music videos 

Rick Ross hustle - Promotion of a Particular song

Promoting a single of an album poses more challenges than promoting an entire album. The single sells for significantly less than an album, which requires the artist to be frugal and careful to avoid spending more on advertising that they will make in sales. Several options exist for advertising there work; take advantage of all the practical avenues that exist for promoting and selling the single. To sell the single, people must first know it exists.

The purpose of this music video was to promote a single for his MMG album. this music video is what i believe to be a mixture of both a 'Narrative based video' and a 'Performance based music video' I came to this conclusion as the music video is based fully performed by ''Rick Ross'' throughout the whole the song the reason i think its a narrative based video is because the video is based throughout miami where a story is told about the city by rick ross and how he grew up. The process of promoting a single require a few steps the first is recording your song in a studio and then upload the single to the internet.

Beyonce Drunk in Love - Promotion of an artists album

Whether an artist has sold songs before or not, producing an album is not easy, but it is rewarding. As the music producer, they'll need to manage the music talent by coaching and guiding them. The Artist in this case 'Beyonce' or her manager will have to schedule and manage the recording process as well as supervise the final mixing process.They'll also need to organise the budget and resources.

The purpose of this music video was to help promote Beyonce's Album ''Beyonce'' this music video was a mixture of both a 'Performance based music video' and a 'Concept

based music video' this is proven as the concept in this song is the name of the song itself 'Drunk in love' there is also a constant black and white effect used throughout the video. the reason I think that this is also a performance based based video is because Beyonce is on screen throughout the whole video. The process of releasing music is to first record the song or in this case an entire album, the next stage is to get these mastered – this is the process of converting the final mix into a production master, ready for duplication. This means making a master copy from which to create CD copies. Once you have your finished mastering the recordings, then it is ready to be distributed.  

Lil Durk Ls Anthem - Promotion of a new artist

We usually are only aware of the process that takes place after a new major label artist has hit a critical mass point and is being prepared to be introduced to national/international fame. although normally when you hear about a “new” or “emerging” artist in the media, they’ve actually already reached respective and noticeable popularity on there own, they just haven’t reached national recognition. 'Lil Durk' is an perfect example of an artists that had reached critical fame on their own before then signing with a major label in this case 'Coke Boyz'.

The purpose of this music video was to help increase the popularity of a new artist 'Lil Durk'. The method used to do this was to bring an already extremely popular hip hop artist 'French Montana' into the song this is a very effective method because by putting 'French Montana's' name in the video means the next time someone types in his name into a search engine they are sure to come across this music video therefore allowing 'Lil Durk' a lot of spotlight from 'French Montana' fans. This is also so why there is a music video for this song as it allows people who have never seen, listened or heard of 'Lil Durk' a chance the opportunity to see the artists face. 

Miley Cyrus we cant stop - Show a change in direction

Music is an ever evolving form of art, it is like a never ending river always changing direction. For that reason a genre of music is always reflective of the era from it is produced in. Nothing endures like music despite the rapidity of change, it always evolves instead to keep peoples attention. this obviously effects musicians as they must also adapt to to keep audiences interested in them as the same style of music can begin to boor people. Miley Cyrus is a perfect example of an artist who has adapted as an musician to suite her era.

The purpose of this song was to show the huge and dramatic turn around in Miley Cyrus from the young disney sweetheart to an erotic an adult artist. A reason why it is hugely beneficial to release a new music video alongside the new song for the artist first hit since their transformation is because it will gather a lot of peoples attention regardless of whether they where a fan of Miley Cyrus whilst she was still doing the 'Hannah Montana' and Disney sweetheart persona. 

This is a performance based music video i came to this judgement based of the fact that the artist (Miley Cyrus) is in the majority of the video. 

- Promotion of a Synergy and media product

This is when different companies work together to help promote one or more related products.

Another purpose of music video can to be to sell another media product at the same time, in the video below is promoting the speakers 'Beats pill' shown in the first few seconds of the video so they're the first thing the audience notice, also the fact that this is quite a popular artist and she is using this product my encourage people to want to buy this product as well, another product shown in the video is the EOS Lip-balm.

Increased income for the record label - Jay-z - empire state 

of mind

From a record labels point of view the main purpose of all singles,music video's and albums is to make money for them and the artist they have signed. 

Jay-z is the owner of the record label 'roc nation' and also produces in own music, therefore what ever money he made from this song or any music he makes goes straight to him so he makes a lot more of a profit.